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Building a thriving startup entails more than just a stellar product and a skilled team – a well-crafted marketing department is key. This concise summary outlines the crucial steps to establish a successful marketing framework from scratch.

In this blog post, we explore crucial strategies for adapting global brands to local markets, emphasizing cultural sensitivity, content localization, consumer behavior analysis, local partnerships, and agile compliance. The success story of Frucor-Suntory's V Energy in Argentina serves as a compelling example, showcasing how strategic shifts in branding and innovative marketing, and established the brand as a leader in the Argentine market.

Defining your buyer persona is a strategic process crucial for effective marketing. That's what this post is about.