Elevate Your Business with a Strategic Marketing Plan
After conducting an in-depth review of your Marketing and Commercial processes, engaging with C-Level executives or key decision-makers regarding the company's quarterly and annual OKRs, we will embark on crafting a tailored Marketing roadmap for your business.
What's Included in the Marketing Plan
The marketing plan is a comprehensive document outlining the strategies and tactics a company will employ to achieve its marketing objectives. Key components include market analysis, benchmarking, defining the buyer persona, goal setting, media selection, and budget allocation.
What's Inside Your Roadmap
In addition to the traditional elements of a marketing plan, you will gain access to quarterly objective proposals, including potential rebranding suggestions, conceptualization, positioning, social media strategy, B2C/B2B commercial strategies, Apple Store Optimization, marketplace presence definition, partnership proposals, go-to-market strategies, and recommendations for tools to enhance your team's performance in achieving your goals.
First Things First: Internal and External Analysis
Internal Analysis
Through interviews with key decision-makers, we aim to answer critical questions that unveil the true state of your company. Questions such as: Is there a marketing team? How can it be developed? What is the structure of the marketing team? How does it collaborate with the sales team? What are the company's main objectives for the next year and upcoming quarters? What metrics will measure the success of the marketing team and the company? Is our landing page efficiently communicating our objectives? What is the customer journey, and is it optimized?
External Analysis
Understanding the market, consumers, competitors' actions, brand positioning, and primary communication channels will inform the best strategies to implement based on your budget.
What You'll Receive
A comprehensive document encompassing the buyer persona definition, SWOT analysis, positioning proposal, budget allocation, vertical-specific strategies, OKR proposals, KPI proposals, Customer Acquisition and Retention strategies, sales funnel analysis, and personalized marketing action plans for your company.
How Soon Can You Access This Document?
From the completion of internal interviews, expect delivery within 30-45 days (subject to the availability of your company's internal personnel).
Empower Your Team with Actionable Insights
The document will equip you with all the necessary information to implement the strategies with your chosen team. If needed, we can also handle the implementation – we'd love to! If your goal is to establish an internal department, our staff augmentation service can assist in creating and monitoring it to ensure the agreed-upon objectives are met. Elevate your business with a strategic marketing plan tailored to your unique needs.
